Tuesday, April 19, 2011

Pro athletes today are overpaid

Pro athletes are getting overpaid now-a-days because of their sponsorship and advertisement in both the sport and for the brand of clothing and objects that are needed to promote the companies products.Each and every one of the sport is sponsored by brands such as Nike who has sponsored Tiger Woods, who is one of the best golfers in the world.
As society modernizes into a more materialistic era, people can obviously identify multiple changes in advertisements, social medias and networks, and technology. In order to appeal to the public, companies would use sports as an "eye-catcher" for the public. For example, Nike sponsors major pro-athletics such as Tiger Woods and David Beckham. Advertisements would include punchlines that grab customers' attentions. As they see these athletics, the people are brainwashed into thinking if they buy this product, they'll score a hole-in-one like Tiger Woods or a perfect Rainbow shot into a soccer goal like David Beckham. These companies overpay these athletics to promote their products. and in result those in the middle class struggle to make a balanced living.
Though athletics are taxed the same percentage, they still haven enough money to buy their wants while satisfying their needs. As this occurs, a middle class family struggles to pay for mortgage, insurance, and other necessities. How does the government expect the low social class to pay for a living while these athletics flaunt around the world with their money? Is it necessary to pay these athletics such high income? The companies expected people to buy their product with the little money they have. If this cycle continues, the economy will worsen and taxes my result in an increase.